Their bright blue and gold emblazoned logos makes a lot of sense from a marketing standpoint, since they’re basically mobile billboards. The initiative is part of a trial run, and if all goes well then we can expect to see it spread to other cities and cycle-friendly countries throughout the world. With public bike programs just beginning to kick off in the states, we can’t wait to see more big box retailers embracing services such as these.
Denmark is only a trial run, lets hope Brooklyn is next! 
